DURING THE 116 YEARS OF ALTA’S EXISTENCE, its logo hasn’t changed much.

Established in 1907, ALTA’s brand has long been a sign of confidence for consumers who purchase real estate. Rich in history and tradition, ALTA originally introduced Thaddeus the eagle into the logo in 1949. It used the same version of its logo mascot since at least 1964.

ALTA unveiled its new brand—redesigned for the first time in nearly 60 years to reflect how the industry has adapted in the digital age—and revamped website during ALTA ONE, the largest annual event for the land title insurance industry.

ALTA is thrilled to announce this exciting rebranding initiative,” said ALTA CEO Diane Tomb. “ALTA’s rebranding efforts reinforce how we as an industry have evolved to address the ever-changing landscape in which our members do business. It also reinforces who we are as an organization: an advocate and protector of property rights that is committed to meeting the ever-evolving needs of our members. Our rebranding includes an update of our website, which is perfectly structured to help ensure all title insurance professionals as well as our stakeholders and partners are well-informed.”